Millennials—the first generation of digital natives who actually had social media as part of their high school curriculum. This is a demographic that hasn’t known a world without the Internet; who spent their formative years creating the perfect Facebook profile, building relationships through instant messaging, and entered adulthood thinking that constant connectivity to anyone and everything is (and should be) a given.
They also make up the largest chunk of today’s workforce. And for businesses who are unable to create an environment that nurtures this natural predisposition for technology and connectivity, it’s easy to simply blame the lazy, entitled and self-obsessed reputation that this generation is known for.
But to be fair, on the other side of the millennial-stereotype-spectrum is the fact that they are the most enthusiastic, tech-savvy and entrepreneurial generation. And these qualities present an opportunity—one that sees offices banking on technology to provide the kind of collaborative, on-demand platform that will nurture the generation and setup millennials for success.
Is Unified Communications the answer to the millennial problem?
One way to do this would be to leverage a unified communication (UC) solution to offer the multi-channel, centralized platform millennials crave. On top of voice and email, UC also offers messaging, screen and file sharing, video conferencing, as well as team work spaces that can be integrated into multiple devices that are already a big part of this generation’s lifestyle—inside and outside the office. The idea is to use UC as a way to enhance their ability to access their work, thus giving millennials more flexibility when it comes to their time, and providing them more opportunity to interact, collaborate and engage with colleagues.
“UC has the potential to go beyond just updating traditional methods of business communication to actually facilitating better collaboration and driving greater productivity,” says Taher Behbehani, CMO at cloud-based unified communications provider BroadSoft. He goes on to add that this trend is “driven largely by the influx of millennials in the workplace and by the shift to the cloud.”
An obvious question, however, is how to implement a solution that not only meets the unique needs and preferences of millennials, but serves all the generations’ needs and preferences?
What’s interesting is that while millennials are driving adoption of cloud solutions, the reality is that IT departments are likely being run by older generations such as Gen Xers and Baby Boomers. In the interest of providing the team with the best technology, “they went out and bought all the best, the right stuff, all the right tools their users were demanding and said, ‘OK’, now you’ve got it,’ without understanding how to integrate it for the greatest efficiency,” adds Rob Bellmar, executive vice president of conferencing and communications at West Unified Communications.
And that’s where the help of an IT partner who understands all of your business needs comes in.
UC can play a major role in making sure that your team works as efficiently as possible, but you will need to not only have the right solutions in place—you also need to focus on how to implement and integrate these solutions.
A partner that understands your business needs will enable the delivery of cloud-based IT and UC solutions while taking integration and implementation headaches off your plate. So give us a call today to empower your new age (and old timer) workforce!